Images-loading
Image

ABSTRACT FOR YOUR ON-FILE LAW PAPER

Here is the information on your law term paper. Click on the send me this paper button to order the paper.

Advertising Analysis With Toulmin's Model

Number of pages: 5

ABSTRACT:
5 pages in length. Analyzing print advertisements within the context of Toulmin's model is to examine that manner by which marketing campaigns are formulated to transfer, change or otherwise move the consumer's attitude from such psychological locations as indifference, detachment and resistance to one of relevance, association and agreement. Based within a theory of argumentation, Toulmin's model provides a greater understanding of how the quest to sway consumers is not unlike the art of argumentation whereby a claim is made, evidence produced and a warrant of trust between the two is established. Bibliography lists 3 sources.

FILE NAME:
File: LM1_TLCtoulmin.rtf

Send Me This Paper

Back to Papers